Manuela BASSO - External Communication Manager

About Me

"The important thing is not to stop asking questions. Curiosity has its own reason to exist. - Albert Einstein -
I have been working in the pharmaceutical industry for almost 5 years, getting up every morning to improve the lives of millions of patients.
My curiosity and my creativity help me to find new ideas for the external communication activities of Nemera (world leader in pharmaceutical devices).
Thanks to my sense of organization, but also my adaptability, I coordinate all the activities on and off-line, institutional and product messages, the organization of events and press relations.

Familiar with transversal operations, multicultural environments and ultra-competitive markets, I would like to join a dynamic and customer-oriented company to evolve with it to improve the brand image and the results.

Experiences

Management of world External Communications, PR and Events.
♦ EXTERNAL COMMUNICATION:
Branding identity, creation and development of institutional and commercial communication, on and off-line.
♦ PRODUCT COMMUNICATION :
Design, redaction and realization of on-line and off-line supports, monitoring the graphic chain.
Creation of graphic concepts for the different activities (catalogues, leaflets, advertisements, videos).
♦ EVENTS:
Organization and coordination of events [trade shows and congresses]. 18-20 events per year all around the world.
♦ DIGITAL:
Update the website content; optimization of SEO and SEM. Improvement of e-reputation through social media.

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Marketing projects manager for the launch of a new brand and a new products range.
Project manager for the creation and development of catalogs, audiovisual and merchandising:
- Photo shootings
- video
Stand responsible on international BUSWORLD exhibition (in Kortrijk, Belgium):
- 1200 m²
- An average of 600 visitors per day
Coordination and management of communication activities around the Bus Range at national and international level:
- Business supports;
- Branding communication;
- Brochures;
- Merchandising;
- International exhibitions;
- Advertising;
- Website.
Establishing guidelines for business education supporting its implementation.

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Joined the company in 2009, during the first year I worked at the marketing department for the range Coaches France.
Since September 2010 I joined the whole range of products (Coaches, Buses and Minibuses), with additional tasks in France and abroad.

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Strategical diagnosis:
- Market Analysis
- Strategic Action Plans
- Operational Action Plans

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Development of "green marketing":
- Market research;
- Strategic and operational recommendation;
- Proposal of Marketing Mix.

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Student project for a private clinic, which aimed to provide solutions tailored to business needs for the establishment of a sustainable development approach.
- Analysis of corporate governance in relation to sustainable development
- Market research
- Proposal of strategic and operational recommendations

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In a hotline support platform for AUDI, VW, SEAT and SKODA, I was responsible for the assistence of French, Italian, English and German motorists.
Resolutions to problems or special cases.

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At Turin 2007 Universiade (University Games), I was assigned to the press department for the speed skating.

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Journalist and redactor of volleyball pages in a weekly sports of the Piedmont Region, based in Turin.

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At the World Fencing of Turin in 2007, I was in charge of communication with the public and athletes.

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During the Winter Olympics in Turin in 2006, I was assigned to the press department for Figure Skating and Short Track (High demand events).
During the Paralympic Winter Games of Turin 2006, I was also assigned to the press service, but for ice sledge hockey.

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I worked for a project of the Italian Federation of Volleyball in primary schools and colleges, as sports teacher.

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Skills

Strategic and operational Marketing

Expert
Brand awareness

Advanced
Product Marketing

Advanced
Brand awareness

Expert
External communications

Expert
Product Launch

Advanced
Digital marketing

Advanced
Press relations

Advanced
Market and Strategic Intelligence

Advanced
Benchmarking

Advanced
Event Management

Expert
SEO - SEM

Good

Italian: native language

Expert
French: fluent ( DELF certification)

Expert
English: fluent (Score TOEIC 950/990, score BULATS 92/100)

Expert
German: elementary (FIT and ZD certifiations)

Intermediate
Spanish: basic

Notions

Office

Expert
InDesign

Advanced
Wordpress

Advanced
Illustrator

Good
Adobe Premiere

Good
Photoshop

Intermediate
Google Analytics

Good
SAP

Good

Budget Management

Expert
Orders and invoices management

Good
Suppliers management

Expert

Education

Specialization in International Relationships
3rd year all in English

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This course is an introduction to management, team management and leadership. It addresses the mechanisms of decision making factors and motivational strategies, the areas of the manager and the skills of a leader.

Design Thinking is the question of "how it works" of skills. It can discover what the problem is and then innovate in the solution.
Students refine their thoughts on design thinking and discover the 5 key stages of Design Thinking Method allowing everyone to lead a process of creativity.

Introduction to Project Management in its core: what's the point? What are the main "hard points"?
Training tools project management: know how to ride a project, lead a team, negotiating a goal, implement the collaboration of a team on the net ...

Final score: 86% of success

Final score: 103/110

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Final score: 98/100

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Interests

Other
Other
Other
I like thrillers, fantasy and science fiction (especially Marvel).
I also like cartoons (Dreamworks, Pixar)

Other
Other
I love Volleyball (I play at national French level) and football in particular.
I follow also the Athletics, Swimming, Tennis, basketball, Moto ...

I really like traveling.
I visited much of Europe (Italy, France, England, Spain, Austria, Germany, Croatia) and I hope soon to go further.

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IFAG Lyon

CNAM Paris

France Business School

Ecole Centrale Lille

Cambridge Anglia Polytechnic University

Bordeaux 4 Montesquieu University

Università degli Studi di TORINO -SUISM

Lycée Vincenzo Gioberti in Turin (ITALY)