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Manuela BASSO

Over 10 years experience in international Marketing Communications

Brand equity
Complex technical industries
Trilingual
Organization, holistic view, curiosity
Manuela BASSO
37 years old
Driving License
Lyon (69008) France
Professional Status
Employed
Unavailable
About Me
"The important thing is not to stop asking questions. Curiosity has its own reason to exist. - Albert Einstein -
I have been working in the pharmaceutical industry for almost 5 years, getting up every morning to improve the lives of millions of patients.
My curiosity and my creativity help me to find new ideas for the external communication activities of Nemera (world leader in pharmaceutical devices).
Thanks to my sense of organization, but also my adaptability, I coordinate all the activities on and off-line, institutional and product messages, the organization of events and press relations.

Familiar with transversal operations, multicultural environments and ultra-competitive markets, I would like to join a dynamic and customer-oriented company to evolve with it to improve the brand image and the results.
  • Joined the company in 2009, during the first year I worked at the marketing department for the range Coaches France.
  • Since September 2010 I joined the whole range of products (Coaches, Buses and Minibuses), with additional tasks in France and abroad.
Detailed Description
  • During the year 2009/2010, I was in charge of several tasks:
    • Development and updating of databases and analysis of these (6000 registrations per year to treat).
    • Conduct market research and competition analysis (product analysis and developments of competitors).
    • Production of marketing materials (market research on the recyclability, which has earned invitations to tender).
  • Since September 2010, I have been given additional tasks, because the evolution of my job to the entire range:
    • Creation of sales materials (with sales support, internal communication on products).
    • Organization of training (training for a week in the Czech Republic with 50 people a day, external training for 40 people).
    • Translation of technical and commercial documentation in Italian / French / English.
Company Description
Irisbus is a European company specializing in transport, created by a joint venture of the bus division Renault Industrial Vehicles, Renault Bus, and the division of Europe IVECO bus in 1999.

Since 2003, IVECO holds all of the company Irisbus.

The company built in several countries buses, buses and minicars.
Irisbus is the second largest producer of buses.
Company website