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Manuela BASSO

Over 10 years experience in international Marketing Communications

Brand equity
Complex technical industries
Organization, holistic view, curiosity
Manuela BASSO
37 years old
Driving License
Lyon (69008) France
Professional Status
About Me
"The important thing is not to stop asking questions. Curiosity has its own reason to exist. - Albert Einstein -
I have been working in the pharmaceutical industry for almost 5 years, getting up every morning to improve the lives of millions of patients.
My curiosity and my creativity help me to find new ideas for the external communication activities of Nemera (world leader in pharmaceutical devices).
Thanks to my sense of organization, but also my adaptability, I coordinate all the activities on and off-line, institutional and product messages, the organization of events and press relations.

Familiar with transversal operations, multicultural environments and ultra-competitive markets, I would like to join a dynamic and customer-oriented company to evolve with it to improve the brand image and the results.
  • Marketing projects manager for the launch of a new brand and a new products range.
  • Project manager for the creation and development of catalogs, audiovisual and merchandising:
    • Photo shootings
    • video
  • Stand responsible on international BUSWORLD exhibition (in Kortrijk, Belgium):
    • 1200 m²
    • An average of 600 visitors per day
  • Coordination and management of communication activities around the Bus Range at national and international level:
    • Business supports;
    • Branding communication;
    • Brochures;
    • Merchandising;
    • International exhibitions;
    • Advertising;
    • Website.
  • Establishing guidelines for business education supporting its implementation.
Detailed Description
  • Work with suppliers for operational activities
  • Operational management of stands in international exhibitions
Company Description
A leader in the design and production of collective passenger transport vehicles.
Iveco Bus is the second manufacturer in the European public transport sector, actively working to improve its offer for both public and private transport operators in all markets. The brand guarantees a certified French added value greater than 50% and quality certifications for each operations plant.