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Manuela BASSO

Over 10 years experience in international Marketing Communications

Brand equity
Complex technical industries
Organization, holistic view, curiosity
Manuela BASSO
37 years old
Driving License
Lyon (69008) France
Professional Status
About Me
"The important thing is not to stop asking questions. Curiosity has its own reason to exist. - Albert Einstein -
I have been working in the pharmaceutical industry for almost 5 years, getting up every morning to improve the lives of millions of patients.
My curiosity and my creativity help me to find new ideas for the external communication activities of Nemera (world leader in pharmaceutical devices).
Thanks to my sense of organization, but also my adaptability, I coordinate all the activities on and off-line, institutional and product messages, the organization of events and press relations.

Familiar with transversal operations, multicultural environments and ultra-competitive markets, I would like to join a dynamic and customer-oriented company to evolve with it to improve the brand image and the results.
  • During the Winter Olympics in Turin in 2006, I was assigned to the press department for Figure Skating and Short Track (High demand events).
  • During the Paralympic Winter Games of Turin 2006, I was also assigned to the press service, but for ice sledge hockey.
Detailed Description
  • My tasks in detail:
    • Management of the press room, the press tribunes, press conferences and the Mixed Zone.
    • Management and monitoring of international journalists during training and competitions (all events complete).
    • Resolution of difficult situations or unpredictable cases (special requests of journalists, unplanned requests for interviews ...).
    • Work in coordination with other services (Sports, VIP, Press Runners, Venue Managers ...)
    • Exchanges with partners of different language and culture (European, American, Canadian, Asian ...)
Company Description
The Winter Olympics are an international sporting event which takes place every four years, alternating with the Summer Olympics on the even years of a four-year cycle.

In 2006 Turin became the largest host city for the Winter Olympics. A record 2,508 athletes, representing 80 National Olympic Committees involved, as well as 9408 members of the press (including the 2688 of press drought).