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Manuela BASSO

Experienced, trilingual Marketing Manager

Brand equity
Complex technical industries
Strategic and operational plans
Organization, holistic view, curiosity
Manuela BASSO
Professional Status
About Me
"The important thing is not to stop asking questions. Curiosity has its own reason to exist. - Albert Einstein -
I have been working in the pharmaceutical industry for almost 5 years, getting up every morning to improve the lives of millions of patients.
My curiosity and my creativity help me to find new ideas for the external communication activities of Nemera (world leader in pharmaceutical devices).
Thanks to my sense of organization, but also my adaptability, I coordinate all the activities on and off-line, institutional and product messages, the organization of events and press relations.

Familiar with transversal operations, multicultural environments and ultra-competitive markets, I would like to join a dynamic and customer-oriented company to evolve with it to improve the brand image and the results.
  • At Turin 2007 Universiade (University Games), I was assigned to the press department for the speed skating.
Detailed Description
  • My tasks in detail:
    • Management and monitoring of proper operation of the press room, the press tribunes, mixte zone and press conferences.
    • Support for international journalists during training and competitions (all events complete).
    • Resolution of difficult situations or unpredictable cases (special requests of journalists, unplanned requests for interviews ...).
    • Travaill in coordination with other services (sports, VIP, Press Runners, Venue Managers ...).
    • Exchanges with partners of different language and culture (European, American, Canadian, Asian ...)
Company Description
The Universiade is an international multi-sport university organized by the Federation Internationale du Sport Universitaire (FISU).
The Universiade is held every two years and are the second largest sporting event in the world in terms of participation, behind the Olympics.
The Universiade Torino 2007 confirmed the attendance record for the number of athletes (2511).