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Manuela BASSO

Experienced, trilingual Marketing Manager

Brand equity
Complex technical industries
Strategic and operational plans
Organization, holistic view, curiosity
Manuela BASSO
France
Professional Status
Employed
Unavailable
About Me
"The important thing is not to stop asking questions. Curiosity has its own reason to exist. - Albert Einstein -
I have been working in the pharmaceutical industry for almost 5 years, getting up every morning to improve the lives of millions of patients.
My curiosity and my creativity help me to find new ideas for the external communication activities of Nemera (world leader in pharmaceutical devices).
Thanks to my sense of organization, but also my adaptability, I coordinate all the activities on and off-line, institutional and product messages, the organization of events and press relations.

Familiar with transversal operations, multicultural environments and ultra-competitive markets, I would like to join a dynamic and customer-oriented company to evolve with it to improve the brand image and the results.
  • Management of world External Communications, PR and Events.
    ♦ EXTERNAL COMMUNICATION:
    Branding identity, creation and development of institutional and commercial communication, on and off-line.
    ♦ PRODUCT COMMUNICATION :
    Design, redaction and realization of on-line and off-line supports, monitoring the graphic chain.
    Creation of graphic concepts for the different activities (catalogues, leaflets, advertisements, videos).
    ♦ EVENTS:
    Organization and coordination of events [trade shows and congresses]. 18-20 events per year all around the world.
    ♦ DIGITAL:
    Update the website content; optimization of SEO and SEM. Improvement of e-reputation through social media.
Detailed Description
  • ♦ COMMUNICATION ON and OFF-LINE:
    Branding identity, creation and development of institutional and commercial catalogs, flyers, photo shoots, videos, advertisements, press releases and press kits, merchandising, following the graphic chain.
    ♦ EVENTS:
    Organization and coordination of events [trade shows and congress] retroplannings, booth design, corporate identity, monitoring services, logistics, visitor welcome, commercial support. 18 events per year all around the world.
    ♦ INTERNET and SOCIAL MEDIA:
    Update the website content; optimization of SEO and SEM. Creation and update of social network pages. Improvement of e-reputation.