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Manuela BASSO

Experienced, trilingual Marketing Manager

Brand equity
Complex technical industries
Strategic and operational plans
Organization, holistic view, curiosity
Manuela BASSO
France
Professional Status
Employed
Unavailable
About Me
"The important thing is not to stop asking questions. Curiosity has its own reason to exist. - Albert Einstein -
ORGANIZATION. CURIOSITY. SMILE.
With over 10 years of experience, I have a track record of leading impactful Marketing activities,
driven lead generation that contributed to 30% growth.
My leadership and organization skills have ensured the success of compelling initiatives, contributing
to a sustainable expansion.
Even in high-pressure situations, I maintain efficiency, attention to detail, and a positive attitude
  • Responsible for the development of the ergoflix company in the French market, through the definition of a strategic marketing plan and the implementation of targeted actions :
    ♦ CONTENT MARKETING: development and coordination of the content strategy for all communication channels: web, social networks, press, newsletter, etc);
    ♦ WEBSITE: launch and update of the showcase and e-commerce site;
    ♦ SEO and SEM: coordination of the SEO strategy and implementation and monitoring of SEM campaigns;
    ♦ SOCIAL NETWORKS: implementation and development of social networks: LinkedIn, Facebook, Instagram, Youtube;
    ♦ EVENTS ORGANIZATION: brand development via tradeshows - design and logistic organization;
    ♦ PRESS RELATIONS: coordination of press contacts, both for editorial and advertising content;
    ♦ BUDGET MANAGEMENT
  • Management of world External Communications, PR and Events.
    ♦ EXTERNAL COMMUNICATION:
    Branding identity, creation and development of institutional and commercial communication, on and off-line.
    ♦ PRODUCT COMMUNICATION :
    Design, redaction and realization of on-line and off-line supports, monitoring the graphic chain.
    Creation of graphic concepts for the different activities (catalogues, leaflets, advertisements, videos).
    ♦ EVENTS:
    Organization and coordination of events [trade shows and congresses]. 18-20 events per year all around the world.
    ♦ DIGITAL:
    Update the website content; optimization of SEO and SEM. Improvement of e-reputation through social media.
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  • Marketing projects manager for the launch of a new brand and a new products range.
  • Project manager for the creation and development of catalogs, audiovisual and merchandising:
    • Photo shootings
    • video
  • Stand responsible on international BUSWORLD exhibition (in Kortrijk, Belgium):
    • 1200 m²
    • An average of 600 visitors per day
  • Coordination and management of communication activities around the Bus Range at national and international level:
    • Business supports;
    • Branding communication;
    • Brochures;
    • Merchandising;
    • International exhibitions;
    • Advertising;
    • Website.
  • Establishing guidelines for business education supporting its implementation.
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  • Joined the company in 2009, during the first year I worked at the marketing department for the range Coaches France.
  • Since September 2010 I joined the whole range of products (Coaches, Buses and Minibuses), with additional tasks in France and abroad.
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  • Strategical diagnosis:
    • Market Analysis
    • Strategic Action Plans
    • Operational Action Plans
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  • Development of "green marketing":
    • Market research;
    • Strategic and operational recommendation;
    • Proposal of Marketing Mix.
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  • Student project for a private clinic, which aimed to provide solutions tailored to business needs for the establishment of a sustainable development approach.
    • Analysis of corporate governance in relation to sustainable development
    • Market research
    • Proposal of strategic and operational recommendations
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  • In a hotline support platform for AUDI, VW, SEAT and SKODA, I was responsible for the assistence of French, Italian, English and German motorists.
  • Resolutions to problems or special cases.
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  • At Turin 2007 Universiade (University Games), I was assigned to the press department for the speed skating.
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  • Journalist and redactor of volleyball pages in a weekly sports of the Piedmont Region, based in Turin.
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  • At the World Fencing of Turin in 2007, I was in charge of communication with the public and athletes.
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  • During the Winter Olympics in Turin in 2006, I was assigned to the press department for Figure Skating and Short Track (High demand events).
  • During the Paralympic Winter Games of Turin 2006, I was also assigned to the press service, but for ice sledge hockey.
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  • I worked for a project of the Italian Federation of Volleyball in primary schools and colleges, as sports teacher.
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Skills

Marketing / Communication

  • Strategic and operational Marketing
    Expert
  • Brand awareness
    Advanced
  • Product Marketing
    Advanced
  • Brand awareness
    Expert
  • External communications
    Expert
  • Product Launch
    Advanced
  • Digital marketing
    Advanced
  • Press relations
    Advanced
  • Market and Strategic Intelligence
    Advanced
  • Benchmarking
    Advanced
  • Event Management
    Expert
  • SEO - SEM
    Good

Languages

  • Italian: native language
    Expert
  • French: fluent ( DELF certification)
    Expert
  • English: fluent (Score TOEIC 950/990, score BULATS 92/100)
    Expert
  • German: elementary (FIT and ZD certifiations)
    Intermediate
  • Spanish: basic
    Notions

Technology

  • Office
    Expert
  • InDesign
    Advanced
  • Wordpress
    Advanced
  • Illustrator
    Good
  • Adobe Premiere
    Good
  • Photoshop
    Intermediate
  • Google Analytics
    Good
  • SAP
    Good

Administrative

  • Budget Management
    Expert
  • Orders and invoices management
    Good
  • Suppliers management
    Expert

European Master in Management

IFAG Lyon

Since September 2009
Specialization in International Relationships
3rd year all in English
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Business European English Seminar

Cambridge Anglia Polytechnic University

July 2011 to August 2011
Final score: 86% of success